Value Based Brands LLC
Retail Power Marketer electric utility · Texas · #139 of 3,199 U.S. utilities by customers · EIA utility #57394
Value Based Brands LLC is a retail power marketer electric utility serving 245,378 customers in Texas. In 2025 it sold 3,550 gigawatt-hours of electricity for $608.90M in revenue, an average realized rate of 17.15¢ per kWh across all customer classes and 17.15¢ per kWh for residential customers. EIA records its activities as: retail marketing.
Customers, sales and rates by customer class (2025)
| Class | Customers | Sales (GWh) | Revenue | Avg realized rate | Share of sales |
|---|---|---|---|---|---|
| Residential | 245,378 | 3,550 | $608.90M | 17.15¢ | |
| Total | 245,378 | 3,550 | $608.90M | 17.15¢ |
Average realized rate = revenue divided by sales as reported on EIA Form 861. It blends fixed charges, demand charges and riders into one per-kWh figure; it is not the utility's tariff rate. Estimated residential bill assumes the average residential customer's actual 2025 usage (1,206 kWh/month).
Five-year trend
| Year | Customers | Sales (GWh) | Revenue | Residential rate |
|---|---|---|---|---|
| 2021 | 166,716 | 2,292 | $178.58M | 7.79¢ |
| 2022 | 183,858 | 2,742 | $388.94M | 14.18¢ |
| 2023 | 195,866 | 2,843 | $466.59M | 16.41¢ |
| 2024 | 221,191 | 3,179 | $535.56M | 16.85¢ |
| 2025 | 245,378 | 3,550 | $608.90M | 17.15¢ |
Energy supply (2025)
Net generation: — GWh
Wholesale power purchased: 3,550 GWh
Winter peak demand: — MW
Other large utilities in Texas
- TXU Energy Retail Co, LLC - 1,867,539 customers, residential 19.36¢
- Reliant Energy Retail Services - 1,646,366 customers, residential 18.38¢
- City of San Antonio - (TX) - 986,641 customers, residential 12.40¢
- Austin Energy - 577,889 customers, residential 13.14¢
- Entergy Texas Inc. - 531,824 customers, residential 13.89¢
- Pedernales Electric Coop, Inc - 474,954 customers, residential 12.75¢
- Just Energy - 474,201 customers, residential 16.82¢
- El Paso Electric Co - 470,748 customers, residential 13.01¢
Source: U.S. Energy Information Administration, Form EIA-861 2025 (filed by the utility; figures as published). Utility #57394 in the EIA frame.