Tara Energy, LLC
Retail Power Marketer electric utility · Texas · #396 of 3,199 U.S. utilities by customers · EIA utility #18476
Tara Energy, LLC is a retail power marketer electric utility serving 43,501 customers in Texas. In 2025 it sold 1,094 gigawatt-hours of electricity for $139.63M in revenue, an average realized rate of 12.76¢ per kWh across all customer classes and 16.31¢ per kWh for residential customers. EIA records its activities as: retail marketing.
Customers, sales and rates by customer class (2025)
| Class | Customers | Sales (GWh) | Revenue | Avg realized rate | Share of sales |
|---|---|---|---|---|---|
| Residential | 36,822 | 498 | $81.24M | 16.31¢ | |
| Commercial | 6,679 | 596 | $58.39M | 9.80¢ | |
| Total | 43,501 | 1,094 | $139.63M | 12.76¢ |
Average realized rate = revenue divided by sales as reported on EIA Form 861. It blends fixed charges, demand charges and riders into one per-kWh figure; it is not the utility's tariff rate. Estimated residential bill assumes the average residential customer's actual 2025 usage (1,127 kWh/month).
Five-year trend
| Year | Customers | Sales (GWh) | Revenue | Residential rate |
|---|---|---|---|---|
| 2021 | 40,181 | 1,509 | $136.74M | 12.09¢ |
| 2022 | 45,510 | 1,670 | $165.38M | 13.26¢ |
| 2023 | 48,345 | 1,627 | $178.43M | 14.52¢ |
| 2024 | 45,328 | 1,319 | $156.18M | 15.85¢ |
| 2025 | 43,501 | 1,094 | $139.63M | 16.31¢ |
Energy supply (2025)
Net generation: — GWh
Wholesale power purchased: 1,094 GWh
Winter peak demand: — MW
Other large utilities in Texas
- TXU Energy Retail Co, LLC - 1,867,539 customers, residential 19.36¢
- Reliant Energy Retail Services - 1,646,366 customers, residential 18.38¢
- City of San Antonio - (TX) - 986,641 customers, residential 12.40¢
- Austin Energy - 577,889 customers, residential 13.14¢
- Entergy Texas Inc. - 531,824 customers, residential 13.89¢
- Pedernales Electric Coop, Inc - 474,954 customers, residential 12.75¢
- Just Energy - 474,201 customers, residential 16.82¢
- El Paso Electric Co - 470,748 customers, residential 13.01¢
Source: U.S. Energy Information Administration, Form EIA-861 2025 (filed by the utility; figures as published). Utility #18476 in the EIA frame.