Pomona Choice Energy (PCE)
Community Choice Aggregator electric utility · California · #404 of 3,199 U.S. utilities by customers · EIA utility #63725
Pomona Choice Energy (PCE) is a community choice aggregator electric utility serving 42,402 customers in California. In 2025 it sold 392 gigawatt-hours of electricity for $58.23M in revenue, an average realized rate of 14.84¢ per kWh across all customer classes and 16.29¢ per kWh for residential customers. EIA records its activities as: retail marketing.
Customers, sales and rates by customer class (2025)
| Class | Customers | Sales (GWh) | Revenue | Avg realized rate | Share of sales |
|---|---|---|---|---|---|
| Residential | 37,045 | 203 | $33.07M | 16.29¢ | |
| Commercial | 5,311 | 172 | $23.18M | 13.44¢ | |
| Industrial | 46 | 17.0 | $1.98M | 11.67¢ | |
| Total | 42,402 | 392 | $58.23M | 14.84¢ |
Average realized rate = revenue divided by sales as reported on EIA Form 861. It blends fixed charges, demand charges and riders into one per-kWh figure; it is not the utility's tariff rate. Estimated residential bill assumes the average residential customer's actual 2025 usage (457 kWh/month).
Five-year trend
| Year | Customers | Sales (GWh) | Revenue | Residential rate |
|---|---|---|---|---|
| 2021 | 38,125 | 337 | $25.38M | 7.31¢ |
| 2022 | 40,546 | 424 | $43.28M | 10.67¢ |
| 2023 | 40,810 | 386 | $53.82M | 15.02¢ |
| 2024 | 41,765 | 408 | $60.89M | 16.28¢ |
| 2025 | 42,402 | 392 | $58.23M | 16.29¢ |
Energy supply (2025)
Net generation: — GWh
Wholesale power purchased: 392 GWh
Winter peak demand: 58 MW
Other large utilities in California
- Southern California Edison Co - 3,735,576 customers, residential 31.48¢
- Pacific Gas & Electric Co. - 2,008,682 customers, residential 37.52¢
- Los Angeles Department of Water & Power - 1,516,453 customers, residential 26.48¢
- San Diego Community Power - 939,547 customers, residential 15.76¢
- Clean Power Alliance of Southern Califor - 819,661 customers, residential 13.95¢
- Sunrun Inc. - 796,359 customers, residential 26.53¢
- Ava Community Energy - 724,515 customers, residential 14.48¢
- Sacramento Municipal Util Dist - 675,491 customers, residential 18.93¢
All California utilities and rates
Source: U.S. Energy Information Administration, Form EIA-861 2025 (filed by the utility; figures as published). Utility #63725 in the EIA frame.