First Choice Energy LLC
Retail Power Marketer electric utility · New York · #3,072 of 3,199 U.S. utilities by customers · EIA utility #63007
First Choice Energy LLC is a retail power marketer electric utility serving 110 customers in New York. In 2025 it sold 7.5 gigawatt-hours of electricity for $1.15M in revenue, an average realized rate of 15.26¢ per kWh across all customer classes and — per kWh for residential customers. EIA records its activities as: retail marketing.
Customers, sales and rates by customer class (2025)
| Class | Customers | Sales (GWh) | Revenue | Avg realized rate | Share of sales |
|---|---|---|---|---|---|
| Commercial | 110 | 7.5 | $1.15M | 15.26¢ | |
| Total | 110 | 7.5 | $1.15M | 15.26¢ |
Average realized rate = revenue divided by sales as reported on EIA Form 861. It blends fixed charges, demand charges and riders into one per-kWh figure; it is not the utility's tariff rate. Estimated residential bill assumes the average residential customer's actual 2025 usage (— kWh/month).
Five-year trend
| Year | Customers | Sales (GWh) | Revenue | Residential rate |
|---|---|---|---|---|
| 2021 | 401 | 9.0 | $936.90K | 10.50¢ |
| 2022 | 231 | 9.9 | $1.22M | 12.96¢ |
| 2023 | 224 | 9.3 | $1.46M | 16.52¢ |
| 2024 | 209 | 10.4 | $1.73M | 16.92¢ |
| 2025 | 110 | 7.5 | $1.15M | — |
Energy supply (2025)
Net generation: 0.0 GWh
Wholesale power purchased: 7.5 GWh
Winter peak demand: 2 MW
Other large utilities in New York
- Consolidated Edison Co-NY Inc - 3,249,017 customers, residential 36.74¢
- Niagara Mohawk Power Corp. - 1,582,394 customers, residential 19.89¢
- Long Island Power Authority - 1,165,257 customers, residential 26.17¢
- New York State Elec & Gas Corp - 840,507 customers, residential 22.59¢
- Rochester Gas & Electric Corp - 325,771 customers, residential 22.01¢
- Central Hudson Gas & Elec Corp - 287,197 customers, residential 27.67¢
- Orange & Rockland Utils Inc - 218,371 customers, residential 26.21¢
- MPower Energy LLC - 31,537 customers, residential 19.43¢
All New York utilities and rates
Source: U.S. Energy Information Administration, Form EIA-861 2025 (filed by the utility; figures as published). Utility #63007 in the EIA frame.