White River Valley El Coop Inc
Cooperative electric utility · Missouri · #366 of 3,199 U.S. utilities by customers · EIA utility #20574
White River Valley El Coop Inc is a cooperative electric utility serving 48,644 customers in Missouri. In 2025 it sold 812 gigawatt-hours of electricity for $118.00M in revenue, an average realized rate of 14.53¢ per kWh across all customer classes and 15.47¢ per kWh for residential customers. Its reported service territory covers 5 counties. EIA records its activities as: distribution, buying distribution.
Customers, sales and rates by customer class (2025)
| Class | Customers | Sales (GWh) | Revenue | Avg realized rate | Share of sales |
|---|---|---|---|---|---|
| Residential | 39,401 | 502 | $77.58M | 15.47¢ | |
| Commercial | 9,234 | 257 | $34.84M | 13.55¢ | |
| Industrial | 9 | 53.6 | $5.58M | 10.40¢ | |
| Total | 48,644 | 812 | $118.00M | 14.53¢ |
Average realized rate = revenue divided by sales as reported on EIA Form 861. It blends fixed charges, demand charges and riders into one per-kWh figure; it is not the utility's tariff rate. Estimated residential bill assumes the average residential customer's actual 2025 usage (1,061 kWh/month).
Five-year trend
| Year | Customers | Sales (GWh) | Revenue | Residential rate |
|---|---|---|---|---|
| 2021 | 45,895 | 772 | $96.61M | 13.29¢ |
| 2022 | 46,625 | 835 | $103.41M | 13.10¢ |
| 2023 | 47,458 | 781 | $98.21M | 13.37¢ |
| 2024 | 48,089 | 790 | $106.01M | 14.30¢ |
| 2025 | 48,644 | 812 | $118.00M | 15.47¢ |
Energy supply (2025)
Net generation: — GWh
Wholesale power purchased: 855 GWh
Winter peak demand: 288 MW
Energy losses: 4.8% of energy handled
Meters & rooftop solar (2025)
Smart (AMI) meters: 0.0% of 48,644 meters
Customer-sited generation (net metering): 688 installations, 8.6 MW of capacity
Counties served
Christian, MODouglas, MOOzark, MOStone, MOTaney, MO
Other large utilities in Missouri
- Union Electric Co - (MO) - 1,271,896 customers, residential 13.26¢
- Evergy Metro - 590,440 customers, residential 13.41¢
- Evergy Missouri West - 349,970 customers, residential 12.10¢
- Empire District Electric Co - 190,255 customers, residential 14.67¢
- City Utilities of Springfield - (MO) - 122,487 customers, residential 11.65¢
- Cuivre River Electric Coop Inc - 75,876 customers, residential 11.36¢
- City of Independence - (MO) - 59,213 customers, residential 16.54¢
- City of Columbia - (MO) - 53,559 customers, residential 15.50¢
All Missouri utilities and rates
Source: U.S. Energy Information Administration, Form EIA-861 2025 (filed by the utility; figures as published). Utility #20574 in the EIA frame.