Northwestern Wisconsin Elec Co
Investor Owned electric utility · Wisconsin · #888 of 3,199 U.S. utilities by customers · EIA utility #13815
Northwestern Wisconsin Elec Co is a investor owned electric utility serving 15,142 customers in Minnesota, Wisconsin. In 2025 it sold 188 gigawatt-hours of electricity for $23.88M in revenue, an average realized rate of 12.72¢ per kWh across all customer classes and 14.64¢ per kWh for residential customers. Its reported service territory covers 3 counties. EIA records its activities as: generation, transmission, buying transmission, distribution, wholesale marketing, retail marketing.
Customers, sales and rates by customer class (2025)
| Class | Customers | Sales (GWh) | Revenue | Avg realized rate | Share of sales |
|---|---|---|---|---|---|
| Residential | 13,050 | 89.8 | $13.15M | 14.64¢ | |
| Commercial | 2,065 | 52.4 | $6.66M | 12.70¢ | |
| Industrial | 27 | 45.5 | $4.07M | 8.95¢ | |
| Total | 15,142 | 188 | $23.88M | 12.72¢ |
Average realized rate = revenue divided by sales as reported on EIA Form 861. It blends fixed charges, demand charges and riders into one per-kWh figure; it is not the utility's tariff rate. Estimated residential bill assumes the average residential customer's actual 2025 usage (574 kWh/month).
Operations by state
| State | Customers | Sales (GWh) | Residential rate |
|---|---|---|---|
| Wisconsin | 15,075 | 187 | 14.64¢ |
| Minnesota | 67 | 0.4 | 14.74¢ |
Five-year trend
| Year | Customers | Sales (GWh) | Revenue | Residential rate |
|---|---|---|---|---|
| 2021 | 13,366 | 182 | $23.38M | 14.57¢ |
| 2022 | 14,913 | 180 | $23.98M | 14.94¢ |
| 2023 | 15,064 | 175 | $21.91M | 13.95¢ |
| 2024 | 15,150 | 178 | $21.54M | 13.84¢ |
| 2025 | 15,142 | 188 | $23.88M | 14.64¢ |
Energy supply (2025)
Net generation: 0.0 GWh
Wholesale power purchased: 198 GWh
Winter peak demand: 35 MW
Energy losses: 5.9% of energy handled
Meters & rooftop solar (2025)
Smart (AMI) meters: 0.0% of 15,239 meters
Customer-sited generation (net metering): 228 installations, 2.1 MW of capacity
Counties served
Burnett, WIPine, MNPolk, WI
Other large utilities in Wisconsin
- Wisconsin Electric Power Co - 1,179,163 customers, residential 20.53¢
- Wisconsin Power & Light Co - 505,706 customers, residential 18.47¢
- Wisconsin Public Service Corp - 472,199 customers, residential 17.20¢
- Northern States Power Co - 273,992 customers, residential 15.55¢
- Madison Gas & Electric Co - 168,439 customers, residential 21.11¢
- Adams-Columbia Electric Coop - 39,826 customers, residential 18.98¢
- Polk-Burnett Electric Coop - 22,408 customers, residential 15.96¢
- Riverland Energy Cooperative - 20,219 customers, residential 16.19¢
All Wisconsin utilities and rates
Source: U.S. Energy Information Administration, Form EIA-861 2025 (filed by the utility; figures as published). Utility #13815 in the EIA frame.